Apple Inc. (formerly Apple Computer, Inc.) is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely related software products. Headquartered in Cupertino California, Apple develops, sells, and supports a series of personal computers, portable media players, computer software, and computer hardware accessories. Apple also operates an online store for hardware and software purchases, as well as the iTunes Store, a comprehensive offering of digital downloadable music, audiobooks, games, music videos, TV shows, and movies. The company's best-known hardware products include the Macintosh line of personal computers and related peripherals, the iPod line of portable media players, and the iPhone. Apple's best-known software products include the Mac OS X operating system and the iLife software suite, a bundle of creative software products that are highly integrated with the OS and are designed for amateur users. (Both Mac OS X and iLife are included on all Macs sold.) Apple is also a major provider of professional and "prosumer" audio- and film-industry software products, primarily for Mac computers, including Final Cut Pro, Logic Pro, Final Cut Studio, and related tools.
Apple had worldwide annual sales in its fiscal year 2006 (ending September 30, 2006) of US$19.3 billion.
The company, incorporated January 3, 1977, was known as "Apple Computer, Inc." for its first 30 years. On January 9, 2007, the company dropped "Computer" from its corporate name. The change followed Apple's announcement of its new iPhone smartphone and Apple TV digital video system and reflects the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers.
Apple also operates 183 (as of June 2007) retail stores in the United States, and more in the United Kingdom, Japan, Canada, and Italy.The stores carry most of Apple's products as well as many third-party products and offer on-site support and repair for Apple hardware and software. Apple employs over 20,000 permanent and temporary workers worldwide.
For a variety of reasons, ranging from its philosophy of comprehensive aesthetic design to its countercultural, even indie roots, as well as their advertising campaigns, Apple has engendered a distinct reputation in the consumer electronics industry and has cultivated a customer base that is unusually devoted to the company and its brand.
Apple had worldwide annual sales in its fiscal year 2006 (ending September 30, 2006) of US$19.3 billion.
The company, incorporated January 3, 1977, was known as "Apple Computer, Inc." for its first 30 years. On January 9, 2007, the company dropped "Computer" from its corporate name. The change followed Apple's announcement of its new iPhone smartphone and Apple TV digital video system and reflects the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers.
Apple also operates 183 (as of June 2007) retail stores in the United States, and more in the United Kingdom, Japan, Canada, and Italy.The stores carry most of Apple's products as well as many third-party products and offer on-site support and repair for Apple hardware and software. Apple employs over 20,000 permanent and temporary workers worldwide.
For a variety of reasons, ranging from its philosophy of comprehensive aesthetic design to its countercultural, even indie roots, as well as their advertising campaigns, Apple has engendered a distinct reputation in the consumer electronics industry and has cultivated a customer base that is unusually devoted to the company and its brand.
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